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The Chinese Wood Flooring industry
China is building more than 19 million houses a year, against less than 2 million in the USA and slightly more than 2 million in Europe. This creates a tremendous demand of all products which can be used in the building sector.
The wood sector in the world has been heavily influenced by China. This country has rapidly become one of the main wood importers in the world. China is building preferential links with the strategic suppliers of the wood products so necessary to its economy.
The main driver to the Chinese expansion of the wood industries is the growth of the internal market, with a population of 1,3 billion people, growing of 40 million every year and with a growing purchasing capacity.
Chinese industries are looking into export markets for selling excess capacity and for getting remunerative prices.
China has thus become a major exporter of wood products. These items have flooded the Western World, often at incredible prices, causing strong reactions in industries, Associations and Governments. There have been anti-dumping actions which have brought to impose import duties on certain Chinese products.
The report analyses the wood flooring sector, one of the wood sectors which have been more heavily influenced by Chinese exports.
China has produced in the year 2007 more than 360 million square meters of wood flooring, including laminated flooring, much more than North America and more or less the same quantity produced in Europe. It has exported about 150 million square meters flooring, little les than all the USA production. It will produce in year 2010 500 million square meters flooring, exporting 200 million. These figures are so large, the growth is so quick, that it is clear that the world is heavily influences by the Chinese production and export.
Gardino Consulting Company has invested in the last four years considerable time and efforts in Asia.
It has therefore prepared this report, which is fruit of several trips to China and of many interviews made to the main Chinese wood flooring industries. The report will be a very useful tool for all companies wishing to make business with China, both sellers of items purchased by Chinese plywood industries, such as logs, machinery, chemicals, veneer etc., or companies interested in buying wood flooring in China.
It is also an important tool for Western wood flooring producers and traders, in order to get a clear and updated picture of the competition of Chinese companies, and for analyzing if any of these companies might be their client or their supplier.
The report is published in July 2008.
The cost is Euro 2200 in pdf form.
Provisional table of contents
1 - Scope of the research
2 – Method of work
3 – Synthesis of the study
4 – Brief overview of the Chinese economy
4 1 Economic Performance.
4 2 Chinese socio -economic development
4 3 Chinese Construction Industry.
5 – Chinese wood consumption
5 1 Domestic resources.
5 2 Log domestic production and import
5 3 Wood based panels.
6 – Chinese wood flooring industries
6 1 – Overview of Chinese wood flooring industries.
6 3 Raw material for flooring production.
6 3 1 Solid Wood flooring and engineered wood flooring.
6 3 2 Laminated flooring.
7 – Chinese wood flooring production
7 1 – Solid wood flooring.
7 2 – Engineered wood flooring.
7 3 – Laminated flooring.
7 4 – Bamboo flooring.
8 – Chinese wood flooring export <
8 1 Export distribution channel
8 2 Export taxation.
9 – Chinese wood flooring import
10 - Chinese wood flooring consumption
11 – Perceived barriers in Chinese flooring sector
11 1 Perceived barriers to the export of Chinese flooring.
11 2 Barriers that foreign companies might face in China:
12 - Wood working machinery for flooring production
13 –Environment, certification, quality inspection
14– Future developments of Chinese wood flooring industries
Appendix 1 – Some of the main Chinese wood flooring producers
Provisional table of charts
Figure 4 1 China Map of China and of Chinese provinces
Chart 4 1 China Real GDP growth, 2002-2007 Percentage annual
Chart 4 2 Real GDP growth, 2000-2010 Percentage annual <
Chart 4 3 China Inflation growth, 2000-2007 Percentage annual
Graph 4 1 China Real income and consumption growth, breakdown by urban and rural residents, 2006-2007 Percentage annual
Chart 4 4 China Housing starts, 2005-2007 Thousand units
Graph 4 2 USA, Europe (19 countries) and China Residential housing starts, 2006-2007 Thousand units
Graph 5 1 China Chinese commercial forests, 2007 Percentage share of thousand hectares
Graph 5 2 China Chinese forestry, breakdown by types, 2005 Percentage share of thousand hectares
Chart 5 1 China Log domestic production and import, 2005-2007 Million m3
Graph 5 3 China Imports of log by country, 2005 Percentage share of m3
Chart 5 2 China Wood based panels domestic production, 2005-2006 Million m3
Graph 5 4 Wood based panels production of the EU-27, Canada, USA, China and Russia, 1996-2006 Million m3
Figure 6 1 Chinese wood flooring industries Main areas of production, 2007
Graph 6 1 China Workers of flooring industries, 2007 Percentage share of range of workers
Graph 6 2 China Flooring products, breakdown by type, 2007 Percentage share of number of interviewed companies
Graph 6 3 China Imports of wood for flooring production, breakdown by type, 2007 Percentage share
Graph 6 4 China Species used for solid wood flooring, breakdown by type, 2007 Percentage share
Graph 6 5 China Species used for multi–layer flooring, breakdown by type, 2007 Percentage share
Graph 6 6 China Species used for three – layer flooring, breakdown by type, 2007 Percentage share
Graph 6 7 China Laminated flooring face, 2007 Percentage share
Chart 7 1 China Flooring production, breakdown by type, 2003-2007 Million m2
Graph 7 1 China Flooring production capacity and output, 2005 Percentage share of m2
Graph 7 2 China Solid wood flooring production capacity and output, 2005 Percentage share of m2
Graph 7 3 China Companies buying the veneer they need or buying the logs for veneer slicing, 2007 Percentage
Graph 7 4 China Engineered flooring production capacity and output, 2005 Percentage share of m2
Graph 7 5 China Laminated flooring production capacity and output, 2005 Percentage share of m2
Chart 8 1 China Chinese wood flooring export, 2007 Thousand m2
Chart 8 2 China Chinese wood flooring export Tons
Graph 8 1 China Export destination, breakdown by country, 2007 Percentage share
Graph 8 2 China Export destination, breakdown of sales made to Asian countries, 2007 Percentage share
Graph 8 3 China Export destination, breakdown of sales made to European countries, 2007 Percentage share
Graph 8 4 China Export distribution channels, 2007 Percentage share
Graph 8 5 China Reply to the question: are you interested in finding a sales agent in new export countries?, 2007 Percentage of replies
Chart 8 3 China History of Recent Forest Product Trade Policy Changes in China, 2006
Chart 9 1 China Chinese wood flooring import, 2005 m2
Chart 9 2 China Import tariff, 2005 Percentage on CIF (Cost Insurance Freight) prices
Graph 10 1 Main flooring products used in the world, 2004 Percentage share
Graph 10 2 Main flooring products used in China, 2004 Percentage share of m2
Chart 10 1 China Wood flooring consumption in China,2007 Million m2
Graph 10 3 China Wood flooring consumption in China, 2007 Million m2 <
Graph 11 1 China Barriers to Chinese flooring export, breakdown by types, 2007 Percentage share
Graph 11 2 China Companies believing that anti-dumping actions against China will hit their activity, 2007 Percentage of replies
Graph 12 1 China Machinery age, 2007 Percentage share of range of years
Chart 12 1 China Exports of woodworking machinery by country and geographical area, 2002 – 2007 Million US$
Chart 12 2 China Imports of woodworking machinery by country and geographical area, 2002 – 2007 Million US$
Chart 12 3 China Imports of woodworking machinery by country, 2002 – 2007 Percentage share
Chart 12 4 China Exports of woodworking machinery by country, 2002 – 2007 Percentage share
Graph 12 2 China Chinese consumption of woodworking machines, 2007 Million US$
Graph 13 1 China Quality certification, 2007 Percentage of companies of the interviewed sample which have been quality certified
Graph 13 2 China Quality certification , breakdown by type, 2007 Percentage share
Graph 13 3 China Quality certification, 2007 Percentage of companies of the interviewed sample which have been certified on environment issues
Graph 13 4 China Environmental certification, breakdown by type, 2007 Percentage share
Graph 13 5 China Percentage of companies whose products are inspected, 2007
Graph 13 6 China Quality inspection, 2007 Percentage of companies of the interviewed sample which have the goods inspected by the buyer or by independent inspectors